The importance of customer review platforms is known to many businesses. According to a report, 31% of consumers prefer to spend on businesses with excellent reviews.
Though there are several review platforms for businesses, Google reviews remain at the top in popularity. Therefore, companies prefer to buy Google reviews as a marketing strategy to grow their brand and earn customers’ trust.
However, to succeed in the B2B or B2C market, you must enlist your business in different customer review platforms besides Google. Here are the top review platforms where you can try your luck.
What Benefits Do Businesses Get From Customer Reviews?
Customer reviews are the most authentic way to understand where your business stands in the actual market. Through their honest remarks, you can rationalize your business demographics. Here are some more benefits:
- Customer reviews are excellent tools for marketing your business. If you receive positive feedback for your business, it increases click-through-rates on your GMB account.
- Negative remarks can help businesses gather insights into their shortcomings. They help businesses to improvise and improve before it is too late.
- Reviews work as testimonials for consumers who usually ask for social proof before making any purchase decision
- Customer reviews increase the general trust and faith of consumers for the business to be authentic
So, clearly, customer reviews have lots to offer to business owners. Therefore, make use of most of the popular review sites that you will get right here.
The Top Most Customer Review Sites For Businesses
There are endless review sites but only a handful of them enjoys most of the traffic. Your priority of review sites can also change according to the type of your business.
While Google is the fan-favorite review site for both consumers and businesses, there are several other business-specific review sites worth to mention. Here is the list that you are waiting for;
Google is the first place to get customer reviews as people widely use this search engine to gather information about a business. The platform uses the Pigeon algorithm to rank businesses on local searches.
Thus, to make your business stand on Google search, you will have to set up your Google My Business account. As a bonus, customer reviews with pictures and ratings also improve your ranking on Google Maps.
- Amazon
Amazon is among the pioneers who introduced online customer reviews to the world. With $412.1 billion in annual sales, Amazon is undoubtedly the largest online retailer with a huge base of regular consumers.
The platform has such a reputation that people prefer looking at Amazon reviews even if they buy a product from somewhere else. Therefore, for B2C businesses customer reviews on Amazon become crucial for reputation building.
- Angi
Unlike Google and Amazon where reviews can be anonymous and therefore sometimes fraudulent, Angi provides only authentic customer reviews. Therefore, it is one of the USA’s most popular business review sites.
It is completely free to enlist your company on Angi, but customers using the site have to pay subscriptions before making or reading reviews. Therefore, here you will only get high-quality reviews from actual customers.
- Wirecutter
Businesses with the confidence to pass the rigorous testing of the professional team can enlist on Wirecutter, The New York Times’ consumer review site. The reviews from Wirecutter hence will immensely boost your reputation.
You cannot directly influence the reviews and ratings of this site. But one thing you can do is to make your products so good that the team could not refuse to praise it on their reviews.
- Trustpilot
This consumer review site is widely expanding out of Europe to 65 countries. It allows you to proactively collect product and seller reviews from your customers.
Its free version lets you create your business profile and collect reviews, whereas the paid version lets you customize review invitations. The platform offers you its SEO features to rank on SERPs.
- Choice
For B2C businesses in Australia, CHOICE is an independent product review site that offers high-quality reviews after deep analysis just like Wirecutter. Other than reviews the platform also works on increasing consumer rights awareness.
CHOICE members can discuss and rate business products among themselves and put their best recommendations on the “Choice Picks” page. To be on this page will highly boost your brand image and sales.
- TripAdvisor
TripAdvisor is one of the largest travel review sites right now with over 225 million online reviews by travelers. The site prefers quality, quantity, and recency of your customer reviews to rank your hospitality business.
Hotels, airlines, restaurants, entertainment and travel industries can leverage maximum benefits from the customer reviews of this site. The site auto-selects you best reviews on the top to promote your business further.
- Yelp
Yelp is a completely free customer review site where you can easily get a five-star rating by creating your free business profile and delivering top-notch services. Here you are also free to reply to all your customer reviews.
Yelp can be a great source of customer reviews for local businesses, including grocery shops, medical stores, cake shops, restaurants and bars. This popular review site can flood your business with reviews to make it popular.
Conclusion: Enlist Your Business on These Popular Sites!
Monitoring and replying to reviews across various popular customer review sites makes you emerge as a reputable business with strong social proof. Enlist your business to the best of the above review sites according to your priority.
But ensure to regularly reflect on customer reviews to understand their needs and sentiments. While this constant monitoring can be a daunting task for you as a businessperson, an ORM agency can do it excellently for you.
You can trust Buyreviewz when it comes to buying Google reviews and managing other ORM services. So, utilize the potential of online customer reviews for your business today.